First Blog

When it comes to using your business online, you need to consider trends happening in the eCommerce world. After all, these trends happen because they help businesses to establish themselves and gain a profit. Since this year will end soon, you have a great opportunity to look at these eCommerce marketing trends and apply them to the upcoming year.

You can help your business in a variety of ways by looking at eCommerce trends.

• Identify successful trends and figure out why they succeed.
• Apply those trends to your business.
• Avoid unsuccessful ecommerce strategies.
• Analyze the effects of trends on your business.

Since eCommerce can help out your business, keep an eye on these five eCommerce trends to help you during the upcoming year.

1. SMS Campaigns Bringing Better Returns than Email 

A short message service (SMS) can help customers by informing them about upcoming deals or other specials in your store. Text messages work as an SMS that can contact your customers and keep them informed about things. It works as a direct message to their phone, getting the information to them immediately.

2. Customer Data Guides Ecommerce

Customer data still stands as one of the most important eCommerce trends. Since it works and allows people to learn about their customers, many businesses track customer data. This includes purchases, click rates on emails, and similar statistics. This lets businesses know how customers act and when they make purchases so that the business can make adjustments according to their customers’ needs.

Customer trends are more important than ever. They allow your business to learn about your customers and to give them the products, information, and the deals that they want. If you don’t look at data, then you can’t learn about your customers. You need to focus on making customers the center of your business so that you can meet their needs and keep them coming.

3. Customizable Products Rides the Personalization Wave

Customers like options and to adjust things according to their needs, so providing a customizable service meets those needs while giving them more choices. While some businesses may worry about the extra costs of customizable products, you can reach out to more customers and get more sales.

4. Payment Options Reach More Customers

Going along with customization, you can also give your customers different options through their payments. This especially stands true for businesses that provide expensive products that may take a while to pay off. Some people may need to buy something from you, but they can’t afford it immediately, so splitting up the payment in parts works better for their financial situation.

When it comes to payment options, you need to consider your audience and product. Can most people afford to purchase the product immediately or do they need to break up the payment into parts? You should also think about different channels that customers may want to use to make payments.

• Do they want to buy it through their credit card or a PayPal account?
• Can we work with checks or any other physical payments?
• What software can we use to handle different payment options?
• Can my customers afford a monthly subscription?
• What does my service provide that encourages people to pay monthly?
• If I start a subscription model now, how will my customers react?

If a subscription service benefits your company, then keep using it. However, don’t be afraid to leave a subscription service if you lose money.

Conclusion

As your business enters 2020, you should look over eCommerce trends. By doing so, you can identify changes in the business world and apply those trends to improve your business. You need to innovate and improve to stand out from the competition. This will help you gain loyal customers that keep returning to your business.